Ok, I decided to try this on my Mac. Had to first install Java then the actual JDK to launch this from the Mac terminal command line.
Added my one device like I always do.
IT WORKS. I can turn on and off the kitchen lights with voice from my Echo.
I also see the upnp device settings requested and hue lights list requested in the console logs.
So... there's an issue with this running on Windows. I suspect it is a port issue with a standard Windows service taking up the port.
But that also means I may have an issue running this on the same Windows Server I run Plex on if I have DLNA enabled with Plex.